Why Search Engine Marketing Needed for Businesses in 2020
Search Engine Marketing is a paid type of digital marketing where you pay an amount to advertising platforms like Google to get your website on the 1st page of the search engine – Google, Bing, Yahoo, etc. Here you don’t have to wait for months or years to get on the first page by doing SEO. There are three types of ads you can run on Google Ads:
- Search Ads – Place an ad on google search results for a particular set of targeted keywords.
- Display Ads – Place an ad on blogs in the form of banners or images.
- YouTube Ads – Place an ad in between videos on YouTube.
- Shopping Ads – Place an ad in the search result if you run an eCommerce store.
Facebook or Instagram ads – Another advertising platform on which you can run ads is Facebook & Instagram. Most of the people spending their time on social media & if you run Facebook or Instagram ads, then you can easily reach your potential buying customers or re-target them.
By running these types of ads for your business, you can generate leads & sales in no time.
Running Facebook or Google Ads is looks simple, but actually, it’s not that simple. You have to research keywords, spy on your competitors, test different ads set, tracking, etc. for that, there is a need for Ads specialist or expert. & If you are looking for the best search engine marketing company in Pune, then Pioneer Solutions is the best option, having the best ad expert who will help you to set up and manage your ads efficiently.